Sunday, 7 December 2014

Great All 'Round

It’s time to big-up Susan Berkley. She doesn’t know this, but she was part of my 'virtual' VO beginnings, so I’ve been longing to give her an official + affectionate Debby Barnes Voice-Over Rah-Rah! 

Besides being one of the most listened to voices in America; (…she’s the voice of AT&T and Citibank) Susan is the gracious, personable and huge-hearted veteran Voice Over Talent, Author, Teacher/Coach and CEO of: The Great Voice Company ‘How The World Hears You’. She’s easy to credit because she has a give-back mentality that’s undeniable; she’s all about helping others succeed. This savvy lady is passionate about standing alongside those who are keen to develop a VO success strategy that works. That’s why she set about developing resources other potential VOT’s can take advantage of through her Great Voice Company.

Fun facts: "Susan was briefly married to a rock star and is a kick-ass vegetarian cook. Although born in the USA, she speaks fluent Brazilian Portuguese. She was a cast member on the Howard Stern Show -  and the beleagured traffic reporter whom he affectionately called "Susan Bezerkowitz.” Her voice has been featured on hundreds of broadcast and non-broadcast productions including promos for Lifetime, The Travel Channel and CNBC." So cool!

Though I haven’t had the opportunity to meet Susan yet, I do read her VO articles with interest. And one of her recent entries “Do You Know Your Voice Over Niche?” is choice.

She hooks the reader straight-away by stating: “The WHO is more important than the WHAT.” This success message is one she encourages us to print-out in big bold letters and tape to our walls. Why? She says: It amazes me that many new and emerging voice talent never give a second thought to who they’ll ultimately be selling to.” Because without someone specific to buy your voice over services you have a pipe dream not a business.”  What a fair dose of reality!

Susan wisely reminds us that: “This is the age of specialization. As a voice over specialist you can charge more because you bring expertise and a targeted solution to a specific group of customers.” Yes…true. To be YOU-niquely YOU and find the WHO you’re going to be selling to. Agreed!

So if you need to get a better sense of your VO niche, read her short message below to be in-the-know. And Rah-Rah! this great all 'round lady along with me.

















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