Even at the risk of sounding old-fashioned, he goes on to say that he’s “…found thank-you cards to be a very effective means of marketing.” I agree, because though it appears to be more novel than ever to do this kind of thing in the technological world we live-in today, I also think it’s a necessary part of a successful business plan. Expressing gratitude always is. Building virtual relationships can be quite impersonal, so a thank-you card is an especially nice way to offer one’s personal appreciation. For me, it’s like saying: I value you and what you do and I hope you remember how grateful I am.I love the example Scott gives about a talented student who surprised him with a simple thank-you card and how he responded to her sincere expression of gratitude. Oh, that all reactions would produce this kind of a response!
I’m a big thank-you card kinda girl myself, so THANK YOU, Scott and Rah-Rah!Read it here: